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A serving of experiential

Recently, those boffins over at Leo Burnett came up with an intriguing idea for the low-cost food store Lidl. They invited a prominent chef to cook a meal using food from the store and then serve it...

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Manhattan Musings

While in New York recently, Zeitgeist was privy to a few interesting examples of brand activation and digitally engaging experiences that it thought worth sharing. It just so happened that during the...

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